Direct Mail A Thing of the Past?

For many Realtors, direct mail is a staple of their to-do lists. Holiday cards, promotional giveaways, just sold cards, new listing brochures, farming neighborhoods, and many more things get mailed every day by Realtors expanding their businesses. However, the National Association of Realtors recently released a study showing that 77 percent of buyers begin their home search online. Most Realtors would take this to mean that their website is now their most important tool to generate leads. So, what place, if any, does direct mailing still have with today's Realtors?

Price is Certainly a Factor

Compared to website maintenance, web ads, and email, direct mailing can be very expensive. In order to keep your name at the top of buyers' and sellers' minds, you need to mail frequently, as many as two or three times a month. Postage prices continually rise, and even the price of a postcard stamp seems oppressive when compared to sending off a quick email.

The cost of producing quality direct mail is steep not only in terms of dollars, but also in terms of time. Think of the hours you spend proofreading, designing, ordering, stamping, and addressing. Is it worth it? There are so many Realtors fighting over the same turf that many Realtors are increasing their farm areas and adding new territory. That budget just keeps going up.

How Is Direct Mailing Working For You?

A simple analysis of your return on investment will show if your direct mailings are still working for you. Do many of your leads mention that they received your postcards? Do former clients remark on your holiday cards and continue to send you leads? Do you feel that you have ample time to explore all marketing opportunities available and that you're not bogged down with mailing activities?

If you answered yes to these questions, there's no sense in changing a plan that works. However, always remember to do your research. If 19 of your last 20 leads found you through your website, maybe direct mail can be phased out of your marketing plan.

Brett Miller is the founder of HoopJumper.com and has created the best lead generating real estate websites in the industry and helped hundreds of real estate professionals make the most of their Internet presence. Call 888-Hoop-Jumper for a complimentary web analysis today or visit http://www.HoopJumper.com to see how HoopJumper can help you grow your business.

Biophilic Design Shy Relation of Green Building

Green building is more than just a trend. An often overlooked part of Green building is what is called Biophilic design. The goal of this sub-genre is to bring the outdoors into interior living spaces, either residential or commercial. The introduction and interaction with natural elements for aesthetic and health purposes is beginning to receive wider acceptance as indoor air pollution becomes a growing concern for urban dwellers and suburban ones who live in air-tight energy efficient homes.

Biophilic design injects real or simulated natural components into living and working spaces to promote emotional and physical wellness. Morning sun exposure, water features, natural vistas through window-walls, sky-ceilings, and greenhouse rooms where plants dominate and restore air quality while providing an indoor forest refuge are some common applications of this recent design extension. Biophilic design is based more in a emotional or Zen-like perspective than save-natural-resources Green building. Understanding that nature and natural settings allow humans to relax and is part of our DNA, professors at major universities study ecology and it's effect on our home environments as well as dispositions.

Here are some tips to get a start on Biophilic design in your home.

-Find a room that faces good morning sun and install floor-to-ceiling windows to receive a daily dose of high-powered natural light. Studies show that hospital patients who receive morning sunshine need almost a quarter less pain medication that those with north facing windows.

-Install a sky ceiling in a family or living room. These new ceiling systems mimic full-spectrum light emitted from mid-day skies.

-Place a waterfall or pond with fountain in side a favorite room. Flowing or spraying water adds a relaxing sound to your environment and helps screen out exterior noise pollution.

-Build a green house room with many indoor and outdoor plants, more the better. Put a comfortable chair to use for reading or relaxing in your home garden.

-Use window-walls to allow outdoor vistas in. I have seen homes that installed large glass areas in a well-used room. The increase in natural light and the ability to see from the ground to the sky is welcomed especially in the dark days of winter.

Mark Nash is the author of Fundamentals of Marketing for the Real Estate Professional, Starting & Succeeding in Real Estate, Reaching Out: The Financial Power of Niche Marketing, and 1001 Tips for Buying and Selling a Home. Mark is a contributing writer for: Realtor (R) Magazine Online, Broker Agent News, Real Estate Executive Magazine, Principal Broker, and Realty Times. He contributes residential real estate analysis to Business Week, CBS The Early Show, CNN, HGTVpro.com, The New York Times, and USA Today. View his books at http://www.1001RealEstateTips.com

Cheers to Housing Correction

Slowly the housing market is becoming a buyer's venue. Prices have been sliding downward. Finally it appears people are getting tapped out. Cancellation rates on contracts and price concessions have become an increasing pattern. Housing depreciation has hit for several straight months. Many will say this is a bad thing since the less people buy the less will be built and the less economic activity and all the rest. Well, good. It appears much of this market boom was built on a shaky foundation ready to come tumbling down. It was basically built on credit, credit, credit. The average American salary is roughly $40,000. Even with the wife working the cost of a house is a severe strain along with all the usual things to go along with it. Thus, all sorts of financial schemes have been thought of- along with low interest rates- to make an unaffordable house, well, affordable. Be it adjustable rate mortgages or virtually no money down risks, the housing market became a gamble.

As usual, many people keep betting their houses will just keep going up in value. In places like New York, California and South Florida, the price increases have been utterly outrageous. Some of the air is starting to come out of the fat balloon. The average price for a house is now about $225,000.

Predictably we see the old pig-out. People get a sense something is booming and then grossly overreact. Thus, we have around 4 million units of housing just sitting around due to over building. Buyers will just keep on waiting for things to come down a bit more.

States like Indiana and Ohio have seen their foreclosure rates go up since the auto industry did its workers in thanks to the joys of free trade. If you have no job or no decent paying job, well, no house to purchase. That is the heart of the problem, of course.

If there is no real money then the house of cards has to come crashing down the way it did during the internet boom. Shaky deals, weird lending policies, etc. can go on for awhile but like the old Wendy's commercial of Where's the beef? the money must be there. No beef equals a housing disruption. Really just common sense.

Most economists agree there is more shaking out to do. Good. If you don't have the money then you really have no business owning homes. Painful but true. If you have to get a deal where you put no money down or very little for a house that is too expensive for your budget and then you hope you can get the money back due to housing appreciation, well, good luck. Some get lucky on that one. But for the average person that is a stressful gamble. Better to pay what you can afford on traditional mortgages.

Of course, some people are gamblers by nature. But do not be shocked when your gamble turns to dust. That is nice if you are one of the big boys like Donald Trump or Steve Wynn or lesser known individuals with the financial means.

In the end it is very simple: Do you have the money or not?

Robert Carberry is a writer from New York

TwoYear Olds: The Original Freedom Fighters

We call him the Buddha Napoleon. Anyone who's ever lived with a two year old knows exactly what I'm talking about. He's this amazing blend of cosmic beauty, love, and peace while simultaneously making it crystal clear that he's the grand dictator of the known universe. His little size never deters him from anything he sets his mind to. I'd forgotten so much since raising my first two children. The ten and twelve year age difference allows for that. Lucky for the Buddha Napoleon, I've had practice and am therefore a lot more knowledgeable and patient this time around.

I believe this is probably the most important year for his social development. During the first year of a baby's life, we're supposed to set a solid foundation of love and trust. That first year puts in place a basic belief that the world is a wonderful place full of love and light, or it's not. The second year, we teach them to believe in themselves. Get up and walk, learn to speak, learn to manipulate toys, learn that ever important can-do attitude. After the second birthday, it's all about personal power and boundaries. How do we get what we want from others? How do we stay out of trouble? Why do all of these stupid rules exist anyway? Do I have a right to tell you No since you say it to me all of the time? What are the consequences if I give in all of the time? And if I don't give in, then what? Am I in charge of my life or are you? I think it's a miniature version of the same dynamics we go through with our teenagers. They're just revisiting these same questions from a taller and more hormonal perspective. Handle the two year old stage well, and I think you'll find the teenage years aren't nearly so difficult.

Remember back to when you were thirteen... did your folks answer your questions with, Because I said so or did they actually give you real reasons for their decisions? Which had a bigger impact on your ability to honor and respect their view point? It's no different with two year olds. Find the vocabulary that they understand and explain to them why they can't scream at the top of their lungs just to hear the echo throughout the grocery store. It hurts my ears. It hurts everyone in the stores ears, and that's not okay. Explain why they can't kick and pound on you while you are buckling them into the car seat. That hurts me, and I don't like it. Quite often they'll quit. You'll still have days when they'll do it anyway, but they'll completely understand why they're getting busted. They'll know that it's because they made a choice not because you're just being mean for the heck of it. Over and over, you have to keep telling them why. They also need to see you enforce the rules on others too. Role model for them that everyone in the house is being held by the same standards of behavior. Conduct yourself accordingly. Eventually, they'll come to agree with the rules if they understand the reasoning behind them. Because I said so isn't a reason that any self-respecting two year old will ever embrace.

Self-respect is a very important aspect that I think too many parents downplay in raising their children. How is someone supposed to come away with any kind of self-respect if they've been raised to never ever disagree or question authority? My favorite is when I hear people say, Don't say no to me, I'm your mother! The fact that people are capable of breeding doesn't make them right! If you want your child to respect you and to speak to you with respect, then earn it. Children are very observant. Do you practice what you preach? Do you scream and yell at them and then bust them for doing the same thing back to you? They mimic your behaviors because you represent what it is to be a grown up in society. Do you spank first and ask questions second? Then they will too. Do you want a child who grows up to be a follower or a leader? If you punish them every time they try to take the lead, then they will either avoid leadership, or they will punish anyone who gets in their way.

Give your child the right to say No. Tell your two year old it's okay to say No, I don't want Uncle Johnny to pick me up and tickle me right now. Then, make Uncle Johnny respect your toddler's personal space. Later, when the child is in someone else's space, you can remind them of how it feels as you explain why they need to back off.

The key to this is to teach your child about presentation and about listening skills. It's okay to disagree with me, but you can't scream and yell and kick. It's okay to tell me no, but you also have to listen to my side of the argument too. You then have to role model what it is you want from them. You have to listen to their reasons and then they have to listen to yours. Teach them negotiation skills. Teach them how to say no so that it's not offensive. Sure it's a lot easier to just deny them the right to disagree, but it'll come back on you when they're teenagers. Almost everyone disagreed with me when I gave my older two kids permission to question authority and to openly argue their point. I just made sure they were polite and respectful while doing so. Their teachers and babysitters weren't always thrilled, but communications were always open and honest and understandings were always reached. My older two have a solid belief in setting personal boundaries and not allowing others to take advantage. And so does the Buddha Napoleon.

Copyright 2004, Tomorrow's Edge, Skye Thomas

I believe this is probably the most important year for his social development. During the first year of a baby's life, we're supposed to set a solid foundation of love and trust. That first year puts in place a basic belief that the world is a wonderful place full of love and light, or it's not. The second year, we teach them to believe in themselves. Get up and walk, learn to speak, learn to manipulate toys, learn that ever important can-do attitude. After the second birthday, it's all about personal power and boundaries. How do we get what we want from others? How do we stay out of trouble? Why do all of these stupid rules exist anyway? Do I have a right to tell you No since you say it to me all of the time? What are the consequences if I give in all of the time? And if I don't give in, then what? Am I in charge of my life or are you? I think it's a miniature version of the same dynamics we go through with our teenagers. They're just revisiting these same questions from a taller and more hormonal perspective. Handle the two year old stage well, and I think you'll find the teenage years aren't nearly so difficult.

Remember back to when you were thirteen... did your folks answer your questions with, Because I said so or did they actually give you real reasons for their decisions? Which had a bigger impact on your ability to honor and respect their view point? It's no different with two year olds. Find the vocabulary that they understand and explain to them why they can't scream at the top of their lungs just to hear the echo throughout the grocery store. It hurts my ears. It hurts everyone in the stores ears, and that's not okay. Explain why they can't kick and pound on you while you are buckling them into the car seat. That hurts me, and I don't like it. Quite often they'll quit. You'll still have days when they'll do it anyway, but they'll completely understand why they're getting busted. They'll know that it's because they made a choice not because you're just being mean for the heck of it. Over and over, you have to keep telling them why. They also need to see you enforce the rules on others too. Role model for them that everyone in the house is being held by the same standards of behavior. Conduct yourself accordingly. Eventually, they'll come to agree with the rules if they understand the reasoning behind them. Because I said so isn't a reason that any self-respecting two year old will ever embrace.

Self-respect is a very important aspect that I think too many parents downplay in raising their children. How is someone supposed to come away with any kind of self-respect if they've been raised to never ever disagree or question authority? My favorite is when I hear people say, Don't say no to me, I'm your mother! The fact that people are capable of breeding doesn't make them right! If you want your child to respect you and to speak to you with respect, then earn it. Children are very observant. Do you practice what you preach? Do you scream and yell at them and then bust them for doing the same thing back to you? They mimic your behaviors because you represent what it is to be a grown up in society. Do you spank first and ask questions second? Then they will too. Do you want a child who grows up to be a follower or a leader? If you punish them every time they try to take the lead, then they will either avoid leadership, or they will punish anyone who gets in their way.

Give your child the right to say No. Tell your two year old it's okay to say No, I don't want Uncle Johnny to pick me up and tickle me right now. Then, make Uncle Johnny respect your toddler's personal space. Later, when the child is in someone else's space, you can remind them of how it feels as you explain why they need to back off.

The key to this is to teach your child about presentation and about listening skills. It's okay to disagree with me, but you can't scream and yell and kick. It's okay to tell me no, but you also have to listen to my side of the argument too. You then have to role model what it is you want from them. You have to listen to their reasons and then they have to listen to yours. Teach them negotiation skills. Teach them how to say no so that it's not offensive. Sure it's a lot easier to just deny them the right to disagree, but it'll come back on you when they're teenagers. Almost everyone disagreed with me when I gave my older two kids permission to question authority and to openly argue their point. I just made sure they were polite and respectful while doing so. Their teachers and babysitters weren't always thrilled, but communications were always open and honest and understandings were always reached. My older two have a solid belief in setting personal boundaries and not allowing others to take advantage. And so does the Buddha Napoleon.

Copyright 2004, Tomorrow's Edge, Skye Thomas

ABOUT THE AUTHOR
Skye Thomas began writing books and articles with an everyday practical approach to life in 1999 after twenty years of studying spirituality, metaphysics, astrology, personal growth, motivation, and parenting. After years of high heels and business clothes, she is currently enjoying working from home in her pajamas. Go to www.TomorrowsEdge.net to read more of her articles and to get a free preview of one of her books.

A Man's Guide to Buying Lingerie for his Lady

Most men know nothing about picking out lingerie, which is understandable
because it can be confusing. What type of lingerie to buy, what size, what color
- how is a man to know? Here is a little guide to help you when choosing
lingerie for that special someone.





There are a few things to consider before you go out. What does she like?
Remember that you will not be wearing this - she will and you should go out with
the intent on getting something she will like. If she is not into lacey, tiny,
see-through teddies, chances are if you buy that, she will not be in much of a
mood to wear it and you may never see it. So keep what she likes in mind.


If you do not know, check out her nightgown/lingerie drawer before you leave.
Check for material type (cotton, silk, etc.), colors, and most importantly,
size. She may be flattered if she wears a large and you get her a small, but if
she wears a small and you buy her a large, you may find yourself in trouble.
Avoid anything that says control on the label. Those items are used to firm
and flatten tummys and rears and she would probably not appreciate receiving
them as a gift.


Another thing to remember is if the store offers to wrap the lingerie let
them. Dainty lingerie will look better in their wrapping than if you wrap it in
the paper left over from your cousin's birthday. Presentation is part of the
package with lingerie. Also, if you are uncomfortable in the store, check out
online stores that sell lingerie. You can always start at Victoria's Secret, but
most major department stores like Macys and Nordstroms also sell lingerie. Final
note - remember to keep your receipt just in case it is the wrong style, size,
or color.


Now, what type of lingerie is available? Just about anything you can think
of! Ask yourself what the occasion is. Is this to let her know you love her? If
so, something crotchless or see-through probably will not send that message.
But, if it is for Valentine's Day or your anniversary, something a little more
risqu? might be appreciated. Bras alone have
many different styles including push up, plunge, gel filled, padded, under wire,
seamless, backless, strapless, open cup, and unpadded.


If you are purchasing a bra and panty set, always check out what she has in
her drawer beforehand and definitely make note of the size - of both the bra and
panties. Most places sell at least one pair of panties that match each bra, but
some will sell several so you can mix and match. It will help to know what type
of panties she likes to wear too - thongs, briefs, or high cut bikini.


When it comes to sleepwear, it can be just as confusing. One type of
sleepwear is babydoll pajamas. They usually have very thin straps, a plunging V
neckline, and are very short with matching panties. You will find most of these
made out of silk or satin, materials that always make a woman feel good about
herself. But, if she feels her breasts are too big or too small, or thinks her
stomach is too big, you might want to avoid babydoll pajamas.


There are slips and chemises. Similar to the babydoll pajamas, these are a
little longer and a little better at concealing problem areas such as breasts,
butt or stomach. They too are usually made of silk or satin.


Gowns are full-length versions of the babydoll. Many are see-through or lacey
and can help put your woman in the mood. Babydolls, slips, chemises, and gowns
may also come with a robe.


A pajama set might not sound too sexy, but if it is silky, and buttons up the
front, it can make your woman feel very sexy, especially if she is a plus size
(size 18 or larger). Boxer sets have become very popular lately. The tops are
tight, with thin straps and usually a V neckline, although there are boxer sets
with normal t-shirt tops.


If you are really looking for lingerie to spice up your love life, take a
look at Frederick's of Hollywood (available online). They have been selling sexy
lingerie for over 50 years. They have a wide variety of garter belts, bustiers,
corsets, teddies (similar to the babydoll, but one piece), crotchless panties,
and fishnet stockings - items that may not be available at many stores that sell
lingerie.


What type of lingerie you should get your love depends a lot on her
self-esteem. Many big woman love sexy little teddies, but some will shy away
from them, for fear of exposing too much of themselves. Most stores sell
lingerie in plus sizes, which are a little less revealing. If she is really
athletic, a boxer set might be something she would like. Thin women will look
good in anything, but especially teddies, corsets, and babydolls.


When shopping for lingerie, try to keep in mind what she likes. If you
purchase something similar to the lingerie she already has and in colors you
know she likes, it will probably make her happy. But, keep the receipt just in
case!
About the Author

Jessica Valentine is a successful writer and publisher interested in women's apparel providing valuable tips and advice on finding sexy lingerie, lingerie fit, and lingerie buying guides for men. http://www.sexy-lingerie-for-her.net

House Hunting Tips for Buyers

House hunting can actually be an enjoyable experience if you take your time and do your homework. Really! In my years as a Realtor, Investor and just a plain old looker before that I discovered the following ways to make house hunting less stressful and more effective.

Key to it all is first deciding where you'd like to live, then making it your business to learn as much about schools, hospitals, grocery stores, shopping, medical facilities, recreational amenities and so on.

Once you've done that you're ready to investigate about the crime rate. Is it a safe location, or do you need to be considering another location?

And as awkward as it may be to talk about, you want to assess the quality and character of the people who live in the area. Obviously, you can't interview them, but you can get a fairly good sense of their character by the condition of their homes and from the activities you might observe.

For example, if your prospective neighbor has discarded auto parts, household appliances and other stuff in their front yard you might want to reconsider your choice. A poor location when you buy will definitely be a negative factor if and when you decide to resell the home at a later date.

But once you've zeroed in on a good location, you're ready for the next step of finding your dream home. can start to think seriously about searching for your dream home. But instead of spinning your wheels by looking at houses randomly, you should determine what you really want in a house beforehand and be quided by those things in your search.

Make a list of things that are important to you. Do you want a single story house, or do you prefer two stories? Will 3 bedrooms and 2 baths do, or do you really need 4 bedrooms and 2 & 1/2 baths? Making a list will not only save you time, it will also be a big help to your Realtor in planning your viewings.

Next comes the biggie. Get pre-qualified for a mortgage loan before jumping in the car to tour houses. You need to know how much house can you afford, which most people don't know.

Affordability is based upon income, credit status, interest rates, down payment, closing costs and the type of loan selected. By getting pre-qualified by a lending institution you will know what you can afford to spend, which will save you time by establishing the price range you should be looking in before you begin your house hunting tours.

Once armed with information about how much house you can afford you're ready to begin looking at homes. Make notes after each viewing each property, because after 2 - 3 homes they'll start running together and you won't be able to remember the details of each one as you think you will.

Finally, you need your own Realtor; someone who is working for you and is looking out for your interests. When you call the Realtor on a house for sale sign you're speaking to the seller's agent, who represents the seller and will be looking after the seller's interests.

Like I started out saying, house hunting can be an enjoyable experience when you take your time and do your homework, but when done wrong it can be a terribly stressful situation. Fun and easy, or difficult and stressful. You decide!

Lanard Perry, author of a real estate marketing system that shows Realtors how to average 1 or more listings a week. Visit him at Real Estate Marketing Talk for more marketing ideas.

Laptop Computer Backpack >> Women's Notebook Bags

These days it's getting pretty easy to find a Laptop Computer Backpack and bags pretty much anywhere. At many companies there are as many people who use their laptop as a normal pc. But, try to think of the last time you saw a laptop computer backpack that wasn't designed specifically for men. Does it seem like someone is being left out. Well, you guessed it, many a woman has wondered ?I wonder if anyone makes women?s laptop bags?? The answer is a resounding yes.

When I was first introduced to women?s laptop bags I must admit that I was pretty surprised at how nice they were. I started to associate a laptop bag with those either designed for executives, or those that are a little more hip for, say, younger men. But many women?s laptop bags look a lot like fashionable purses or carry-alls. They look nice, but are able to house your laptop or notebook along with other accessories.

If you are in the market for a woman?s laptop bag there are a few things to consider. First of all, make sure that your bag is designed to carry a notebook (aka laptop computer), and one that is a similar size to yours. A good laptop backpack or bag will have padding and a strap to keep it secure. There are a lot of fashionable women?s bags out there that could ruin your laptop if you?re not careful. Second, consider what you?re using the bag for. If you are using it for business or outdoors there would obviously be different things to consider. And finally, but just as important, make sure that the women?s laptop bag that you buy is one that you love. Don?t just settle for one because of the price or just so you have one. If you have a bag that you don?t like chances are decent that you will never use it.

While laptop computer backpacks are great, there are many a woman out there who shouldn?t settle for a men?s laptop bag, but need to investigate women?s laptop bags.

About the Author:

Brady Quist's site Laptop Computer Backpack, sells Women's Laptop Bags, and other types of laptop computer backpacks.
http://www.laptopcomputerbackpacks.com